How to Get Merchant Services Leads Without Buying Bad Lists
If you’ve spent any time in the payments industry, you’ve probably seen a good selection of the following ads: For new merchant services sales Agents, buying a list of leads can sound appealing…because it’s a quick way to build a pipeline, right? Unfortunately, those Agents quickly discover that those lists are often outdated, overused, or […]
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Billing Descriptors Best Practices
Businesses spend a lot of time worrying about how to save money on overhead and variable expenses. However, many companies are missing out on a key way to manage costs. By improving your payment processes, you can save money on transactions and improve your company’s bottom line. A simple update to your billing descriptors may […]
Push vs. Pull Payments: What’s the Difference and When To Use Each
While the most basic difference between push vs. pull payments is who initiates the payment, there are other key differences as well. Each payment type carries unique benefits and drawbacks, so it’s important to understand which option makes sense for your transactional needs. Push payments tend to be more effective for one-time transactions and large […]
Local Payment Methods Explained
Deciding to sell internationally involves more than simply translating your website and creating a new Google Ads campaign. To succeed, you need to make sure potential customers can pay with confidence. Using local payment methods instills trust, so customers feel comfortable making a purchase on your checkout page. In each market, customers have unique payment […]
Incremental Authorization Guide
Marketing departments carefully design sales funnels to turn prospects into clients. In a moment, a single payment problem can derail a customer’s buying experience. While failed payments and inconvenient refunds can deter customers, it is possible to prevent them. With incremental authorization, you can easily charge customers when you aren’t sure what the final transaction […]
Credit Card Tokenization Explained
As a business, you need customer payments to stay afloat. However, each payment that passes through your system creates an added risk. If the customer’s financial data is stolen or unintentionally exposed, it can lead to regulatory issues, financial repercussions, dissatisfied customers, and a negative impact on your brand. One way to mitigate these risks […]
Merchant ID Number (MID): What It Is and Where to Find It
Most people don’t think about how payments end up in their merchant accounts. Unless there is a problem, they process payments and transfer funds without a second thought. Your merchant ID number (MID) is a unique number that is linked to your merchant account. It is used by banks and payment processors to make sure […]
